The story behind Gaia Treasures

Aloha, I’m Ashley Christine, co-founder of Gaia Treasures.

Gaia Treasures was born from a lifelong curiosity about the human body, nature, and the relationship between the two.

My journey began with my own skin—learning to listen to it, understand it, and move away from the idea that skin needs to be constantly corrected. I became fascinated by the way our skin communicates with us and how deeply connected it is to our overall well-being.

Years of studying human biology through university, working hands-on with skin as a licensed esthetician, continuing my education in holistic nutrition, and later becoming a yogi expanded the way I understood the body. I began to see that we are not made of separate systems, but one interconnected whole—everything influencing something else.

This understanding changed the way I approached skincare.

Instead of focusing on quick fixes or covering up what we see on the surface, I became interested in supporting the skin’s natural intelligence—its barrier, its microbiome, and its ability to thrive when given the right nourishment.

Over the years, I began studying ingredients more deeply: their purpose, their stability, how they interact with the skin, and how they fit into a lifestyle connected with nature.

And then there was Hawaiʻi.

Living on these islands became another major inspiration behind Gaia Treasures. Being surrounded by the ocean, the sun, and the natural world made me more intentional about everything I created. I wanted to formulate products that aligned with a life spent outdoors—ingredients thoughtfully chosen with respect for both our skin and the environment around us.

I became mindful of what we put on our bodies before spending time in the sun or entering the ocean, researching ingredients and creating formulas that honored the connection between ourselves and the earth.

For over seven years, I have created, tested, adjusted, simplified, and refined my formulas. I studied the skin barrier, the microbiome, oxidative stability, formulation, and the relationship between internal nourishment and external care.

And somehow, the more I learned, the simpler my formulas became.

I kept returning to recognizable ingredients that I understood and trusted. Ingredients chosen with intention. Nothing added simply because it was trendy or sounded good on a label.

A little piece of Gaia’s story is that it actually began as something different.

Five years ago, Gaia Treasures was created as a space where I shared my love for crystals, handmade jewelry, and skincare. I chose the name because I wanted it to represent something bigger than a single product—it represented the treasures found within nature and the connection we have with the earth.

Over time, as my passion for skincare grew, Gaia Treasures naturally evolved into what it is today: a collection of intentional formulas created through years of learning, experimenting, and listening.

There was also a part of this process that felt beyond science.

The more I created, the more intuitive it became. Some formulas felt less invented than received—little potions that felt divinely inspired, meant for me to create, use, and eventually share.

Gaia Treasures is a reflection of that journey.

A reminder that skincare does not have to be complicated. That our bodies are intelligent. That nature has always provided us with powerful ingredients when we take the time to understand them.

Simple ingredients. Thoughtful formulas. Made with intention.

Food for the skin. Inspired by nature.